Part of that plan is investing heavily in Bally’s Atlantic City to restore the property to its once prominent status in the Atlantic City gaming industry.Īt one time, this was the most popular and most successful casino resort in this South Jersey coastal town. In the process, the Rhode Island-based company changed its name to Bally’s Corp to better reflect its future plans. Twin River Holdings Worldwide stepped in to buy the famous AC Boardwalk casino resort as well as the entire Bally’s brand. One of the conditions set by New Jersey regulators concerning Eldorado Resorts’ buyout of Caesars Entertainment last year was selling off Bally’s Atlantic City.
